Urban Accents vs Mccormick · Bay Area shelf head-to-head
Urban Accents and Mccormick, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick is in more Bay Area grocersMccormick fields the deeper lineupUrban Accents sits further up the premium end
Urban Accents
Mccormick
18
brand power
66
11
products
209
5
categories
16
6
subcategories
60
5
grocers
13
$8.91
avg price
$6.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Urban Accents▭ Mccormick
Distribution · 30% of score21·54
U
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Seasoning Mixes4 vs 24 SKUs
U
only Urban Accents
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Urban Accents · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Urban Accents · Mccormick