Urban Remedy vs Koia · Bay Area shelf head-to-head
Urban Remedy and Koia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Urban Remedy carries more Brand PowerKoia is in more Bay Area grocersUrban Remedy fields the deeper lineupUrban Remedy sits further up the premium end
Urban Remedy
Koia
59
brand power
54
65
products
26
21
categories
4
8
grocers
15
$1.03
price per fl oz
43.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Urban Remedy▭ Koia
Distribution · 30% of score33·63
carried in 8 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Protein Drinks6 vs 12 SKUs
2% of shelf
only Urban Remedy
only Koia
no top category Urban Remedy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Urban Remedy · 2
only Koia · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Urban Remedy · Koia
