Velveeta vs Annie's · Bay Area shelf head-to-head
Velveeta and Annie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineupAnnie's sits further up the premium end
Velveeta
Annie's
44
brand power
73
13
products
130
3
categories
21
8
grocers
21
53.3¢
price per oz
76.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Velveeta▭ Annie's
Distribution · 30% of score33·88
V
carried in 8 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Velveeta
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Velveeta · 1
only Annie's · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Velveeta · Annie's