Viola vs Newman's Own · Bay Area shelf head-to-head
Viola and Newman's Own, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own carries more Brand PowerNewman's Own is in more Bay Area grocersNewman's Own fields the deeper lineup
Viola
Newman's Own
7
brand power
65
2
products
71
2
categories
13
2
subcategories
20
2
grocers
19
$26.84
avg price
$7.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Viola▭ Newman's Own
Distribution · 30% of score8·79
V
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Viola
no top category Newman's Own doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Viola · 0
no exclusive doors — everywhere Viola is, Newman's Own is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Viola · Newman's Own