Western Family vs Field Day · Bay Area shelf head-to-head
Western Family and Field Day, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerField Day is in more Bay Area grocersField Day fields the deeper lineupField Day sits further up the premium end
Western Family
Field Day
35
brand power
58
16
products
120
7
categories
42
1
grocers
12
19.4¢
price per oz
40.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Western Family▭ Field Day
Distribution · 30% of score4·50
W
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Vegetables2 vs 4 SKUs
only Western Family
only Field Day
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Western Family · Field Day
