Wholesome vs Madhava · Bay Area shelf head-to-head
Wholesome and Madhava, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wholesome carries more Brand PowerWholesome is in more Bay Area grocersWholesome fields the deeper lineupWholesome sits further up the premium end
Wholesome
Madhava
61
brand power
46
43
products
13
6
categories
5
12
subcategories
9
19
grocers
17
77.8¢
price per oz
60.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wholesome▭ Madhava
Distribution · 30% of score79·71
carried in 19 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wholesome
only Madhava
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wholesome · Madhava
