Winnie Lou vs Newman's Own · Bay Area shelf head-to-head
Winnie Lou and Newman's Own, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Newman's Own carries more Brand PowerNewman's Own is in more Bay Area grocersNewman's Own fields the deeper lineupWinnie Lou sits further up the premium end
Winnie Lou
Newman's Own
21
brand power
65
6
products
71
2
categories
13
2
subcategories
20
4
grocers
19
$11.65
avg price
$7.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Winnie Lou▭ Newman's Own
Distribution · 30% of score17·79
W
carried in 4 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Winnie Lou
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Winnie Lou · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Winnie Lou · Newman's Own
