Del Monte at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Del Monte is a well-known brand specializing in canned vegetables and fruits. Their product line includes items such as canned corn, green beans, and premium pineapple.
It’s already on the shelf here, with 62 SKUs across 22 categories. The growth is depth and breadth: 14 categories to widen and 2 new doors to enter.
United Markets merchandises 25 of the 28 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 40/100.
the categories it plays in are already deep here.
The full runway
Every category Del Monte plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 8 of 12 SKUs. Room to widen the line.
On shelf here, but only 8 of 11 SKUs. Room to widen the line.
What to bring to expand
Del Monte’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 62
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
