Dynasty at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Dynasty is a leading brand of Asian specialty food ingredients, offering a diverse range of products designed for Chinese, Thai, and Southeast Asian cooking.
It’s already on the shelf here, with 4 SKUs across 3 categories. The growth is depth and breadth: 1 category to widen and 7 new doors to enter.
Lead with Baby Corn, Cut in Canned Corn.
Falletti Foods stocks canned corn thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is canned corn: Falletti Foods stocks only 5 there, so Dynasty Baby Corn, Cut stands out rather than blending in.
Falletti Foods merchandises 14 of the 19 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 40/100.
enters a thin canned corn shelf as a point of difference.
The full runway
Every category Dynasty plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Dynasty’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
