Earthbound Farm at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Earthbound Farm is a prominent American producer of organic salads, fruits, and vegetables, founded in 1984 in Carmel Valley, California.
It’s already on the shelf here, with 24 SKUs across 14 categories. The growth is depth and breadth: 7 categories to widen and 7 new doors to enter.
Lead with Celery Hearts in Celery.
Sprouts Farmers Market stocks celery thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Sprouts Farmers Market carries mixed greens in real depth, 17 SKUs against a fleet median of 6.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is celery: Sprouts Farmers Market stocks only 2 there, so Earthbound Farm Celery Hearts stands out rather than blending in. Lead with the celery, and position the mixed greens as a finishing or gift item.
Sprouts Farmers Market merchandises 25 of the 27 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 62/100.
enters a thin celery shelf as a point of difference.
The full runway
Every category Earthbound Farm plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 7 of 13 SKUs. Room to widen the line.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
What to bring to expand
Earthbound Farm’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
