fishwife
Fishwife is a woman-founded and led brand specializing in premium, ethically sourced tinned seafood. The company aims to make high-quality canned fish a staple in every household, offering a range of products that are sustainably sourced and packed with clean ingredients. Their offerings include a variety of smoked and flavored seafood options, such as smoked salmon and sardines with preserved lemon.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 15 of 24 Bay Area grocers. how many stores stock the brand.
28 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 6 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Fishwife (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Fishwife · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Fishwife in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Fishwife lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Fishwife online
Where to find Fishwife · Bay Area
Opportunities
New doors · no Fishwife in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Fishwife· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Fishwife Albacore Tuna in Spicy Olive Oil · its most-distributed SKU (10 doors) in Canned Tuna, the biggest opening. The closest open door is Driver's Market · 5 rivals already on that shelf.
