Green Valley Creamery at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Green Valley Creamery is a U.S.-based dairy brand that specializes in organic, lactose-free products, catering to consumers with lactose intolerance.
It’s already on the shelf here, with 4 SKUs across 4 categories. The growth is depth and breadth: 2 categories to widen and 8 new doors to enter.
Lead with Green Valley Organic Black Beans in Canned Black Beans.
Sprouts Farmers Market stocks canned black beans thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is canned black beans: Sprouts Farmers Market stocks only 10 there, so Green Valley Organic Black Beans stands out rather than blending in.
Sprouts Farmers Market merchandises 13 of the 13 categories the brand sells.
non-gmo, organic, pasture-raised against the store's assortment lean.
brand excitement 60/100.
enters a thin canned black beans shelf as a point of difference.
The full runway
Every category Green Valley Creamery plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
How it prices
Where it would price in canned black beans. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to expand
Green Valley Creamery’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
