Reading the shelf…
Just Date offers a range of organic, date-based sweeteners and chocolate products that emphasize natural ingredients and sustainability. Its lineup includes date syrup, pomegranate molasses, and chocolate chips, all made with organic dates and other simple ingredients. These products provide a low-glycemic alternative to traditional sweeteners, enriched with nutrients like potassium, magnesium, and antioxidants, making them suitable for various culinary applications from baking to beverage enhancement.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
12 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 4 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Just Date (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Just Date · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Just Date in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Just Date lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Bay Area grocers where neither the digital catalog nor our shelf photos show Just Date· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Just Date Organic Date Sweetened Dark Chocolate Chips · its most-distributed SKU (4 doors) in Chocolate Chips, the biggest opening. The closest open door is Pacific Market · 4 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 66% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
27 storefronts across 11 grocers carry it · tap a pin to open the store.
already on that shelf: guittard, lily's, enjoy life foods
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Just Datethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Chocolate Chips, Granulated Sugars, Molasses
open here: Chocolate Chips, Granulated Sugars, Molasses
open here: Chocolate Chips, Granulated Sugars
open here: Chocolate Chips, Granulated Sugars
open here: Chocolate Chips
open here: Chocolate Chips
open = the store meaningfully carries that category (real depth, not a token SKU) and Just Date sells it elsewhere but has no SKU here.