Kevin's Natural Foods at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Kevin's Natural Foods specializes in clean, convenient prepared meals that cater to health-conscious consumers.
It’s already on the shelf here, with 23 SKUs across 11 categories. The growth is depth and breadth: 9 categories to widen and 1 new door to enter, replicated across all 6 stores.
Lead with Mongolian-Style Beef in Prepared Beef.
Target stocks prepared beef thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is prepared beef: Target stocks only 2 there, so Kevin's Natural Foods Mongolian-Style Beef stands out rather than blending in.
Target merchandises 16 of the 19 categories the brand sells.
grass-fed, non-gmo, vegetarian against the store's assortment lean.
brand excitement 65/100.
enters a thin prepared beef shelf as a point of difference.
The full runway · across 6 stores
Every category Kevin's Natural Foods plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 9 SKUs. Room to widen the line.
On shelf here, but only 4 of 5 SKUs. Room to widen the line.
What to bring to expand
Kevin's Natural Foods’ SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
