Kikkoman at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Kikkoman is a renowned brand specializing in the production of soy sauce and a variety of Asian-inspired sauces and condiments.
Kikkoman isn’t on Community Market CA’s shelf yet. The opening: 6 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Teriyaki Marinade & Sauce in Teriyaki Sauces.
Community Market CA stocks teriyaki sauces thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
The more differentiated opening is teriyaki sauces: Community Market CA stocks only 3 there, so Kikkoman Teriyaki Marinade & Sauce stands out rather than blending in.
Community Market CA merchandises 11 of the 16 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin teriyaki sauces shelf as a point of difference.
The full runway
Every category Kikkoman plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
What to bring to land
Kikkoman’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
