Kinder's at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Kinder's is a brand specializing in a wide range of seasonings, dry rubs, and BBQ sauces designed to enhance the flavor of various dishes.
It’s already on the shelf here, with 39 SKUs across 11 categories. The growth is depth and breadth: 8 categories to widen and 5 new doors to enter.
Lead with Grilled Chicken with Sea Salt, Garlic and Herbs Seasoning in Poultry Seasoning.
Sprouts Farmers Market stocks poultry seasoning thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Sprouts Farmers Market carries barbecue sauces in real depth, 53 SKUs against a fleet median of 14, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is poultry seasoning: Sprouts Farmers Market stocks only 3 there, so Kinder's Grilled Chicken with Sea Salt, Garlic and Herbs Seasoning stands out rather than blending in. Lead with the poultry seasoning, and position the barbecue sauces as a finishing or gift item.
Sprouts Farmers Market merchandises 16 of the 17 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
an established national brand with proven demand.
enters a thin poultry seasoning shelf as a point of difference.
The full runway
Every category Kinder's plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 14 of 28 SKUs. Room to widen the line.
On shelf here, but only 11 of 27 SKUs. Room to widen the line.
What to bring to expand
Kinder's’ SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 39
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
