La Tourangelle at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
La Tourangelle is a French-American family-owned brand specializing in high-quality culinary oils.
It’s already on the shelf here, with 3 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen and 4 new doors to enter.
Lead with All Purpose Baking Spray in Cooking Oil Sprays.
Community Market CA stocks cooking oil sprays thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
The more differentiated opening is cooking oil sprays: Community Market CA stocks only 1 there, so La Tourangelle All Purpose Baking Spray stands out rather than blending in.
Community Market CA merchandises 10 of the 11 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
enters a thin cooking oil sprays shelf as a point of difference.
The full runway
Every category La Tourangelle plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 7 SKUs. Room to widen the line.
On shelf here, but only 1 of 5 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
La Tourangelle’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
