La Tourangelle at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
La Tourangelle is a French-American family-owned brand specializing in high-quality culinary oils.
It’s already on the shelf here, with 12 SKUs across 9 categories. The growth is depth and breadth: 5 categories to widen and 1 new door to enter, replicated across all 3 stores.
Lead with Walnut Oil, Roasted in Nut Oil.
Woodlands stocks nut oil thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 11 other Bay Area grocers.
The more differentiated opening is nut oil: Woodlands stocks only 3 there, so La Tourangelle Walnut Oil, Roasted stands out rather than blending in.
Woodlands merchandises 11 of the 11 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
enters a thin nut oil shelf as a point of difference.
The full runway · across 3 stores
Every category La Tourangelle plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
What to bring to expand
La Tourangelle’s SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
