Maestri at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Maestri is a brand specializing in authentic Italian deli meats, offering a range of products such as prosciutto, guanciale, and pancetta.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 6 new doors to enter, replicated across all 2 stores.
Lead with Speck Italiano in Deli Ham.
Pacific Market stocks deli ham thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is deli ham: Pacific Market stocks only 12 there, so Maestri Speck Italiano stands out rather than blending in.
Pacific Market merchandises 8 of the 13 categories the brand sells.
grass-fed against the store's assortment lean.
brand excitement 40/100.
enters a thin deli ham shelf as a point of difference.
The full runway · across 2 stores
Every category Maestri plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
How it prices
Where it would price in deli ham. Each dot is a product on the shelf, by its cost per oz (hover for which). Maestri (orange) sits well above the shelf.
What to bring to expand
Maestri’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
