Mezzetta at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Mezzetta is a family-owned American food company that specializes in glass-packed peppers, olives, and a variety of specialty foods.
It’s already on the shelf here, with 5 SKUs across 4 categories. The growth is depth and breadth: 3 categories to widen and 5 new doors to enter, replicated across all 2 stores.
Lead with Fresno Chili Peppers in Canned Chili Peppers.
Pacific Market stocks canned chili peppers thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is canned chili peppers: Pacific Market stocks only 1 there, so Mezzetta Fresno Chili Peppers stands out rather than blending in.
Pacific Market merchandises 10 of the 18 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 45/100.
enters a thin canned chili peppers shelf as a point of difference.
The full runway · across 2 stores
Every category Mezzetta plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
Mezzetta’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
