Mezzetta at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Mezzetta is a family-owned American food company that specializes in glass-packed peppers, olives, and a variety of specialty foods.
It’s already on the shelf here, with 48 SKUs across 15 categories. The growth is depth and breadth: 6 categories to widen and 2 new doors to enter.
United Markets merchandises 17 of the 18 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 45/100.
maps onto categories the store already runs.
The full runway
Every category Mezzetta plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 16 of 19 SKUs. Room to widen the line.
On shelf here, but only 4 of 7 SKUs. Room to widen the line.
What to bring to expand
Mezzetta’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 48
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
