Muso From Japan at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Muso From Japan is a renowned brand specializing in natural and organic food products, rooted in the principles of macrobiotics.
It’s already on the shelf here, with 4 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen and 10 new doors to enter.
Lead with Smart Miso Brown Rice Miso in Miso Paste.
United Markets stocks miso paste thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 11 other Bay Area grocers.
The more differentiated opening is miso paste: United Markets stocks only 4 there, so Muso From Japan Smart Miso Brown Rice Miso stands out rather than blending in.
United Markets merchandises 15 of the 17 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin miso paste shelf as a point of difference.
The full runway
Every category Muso From Japan plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
How it prices
Where it would price in miso paste. Each dot is a product on the shelf, by its cost per oz (hover for which). Muso From Japan (orange) sits well above the shelf.
What to bring to expand
Muso From Japan’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
