Once Upon A Farm at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Once Upon a Farm is a brand specializing in organic, non-GMO snacks and meals for babies, toddlers, and children.
It’s already on the shelf here, with 35 SKUs across 7 categories. The growth is depth and breadth: 4 categories to widen and 2 new doors to enter.
Lead with Smart Blend Bananas for Apples & Greens Organic Snack Pouch in Squeeze Snack Pouches.
Sprouts Farmers Market stocks squeeze snack pouches thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Sprouts Farmers Market carries other snack bars in real depth, 78 SKUs against a fleet median of 23, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Sprouts Farmers Market merchandises 10 of the 12 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
the categories it plays in are already deep here.
The full runway
Every category Once Upon A Farm plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 13 of 15 SKUs. Room to widen the line.
On shelf here, but only 11 of 13 SKUs. Room to widen the line.
How it prices
Where it would price in squeeze snack pouches. Each dot is a product on the shelf, by its cost per oz (hover for which). Once Upon A Farm (orange) sits well above the shelf.
What to bring to expand
Once Upon A Farm’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 35
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
