Starbucks at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Starbucks is a prominent coffee brand offering a variety of coffee products for home brewing, including K-Cup pods and ground coffee.
It’s already on the shelf here, with 54 SKUs across 7 categories. The growth is depth and breadth: 7 categories to widen and 3 new doors to enter, replicated across all 6 stores.
Lead with French Dark Roast Whole Bean Coffee in Whole Bean Coffee.
Target stocks whole bean coffee thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Target carries ground coffee in real depth, 134 SKUs against a fleet median of 44, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is whole bean coffee: Target stocks only 8 there, so Starbucks French Dark Roast Whole Bean Coffee stands out rather than blending in. Lead with the whole bean coffee, and position the ground coffee as a finishing or gift item.
Target merchandises 11 of the 14 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 40/100.
enters a thin whole bean coffee shelf as a point of difference.
The full runway · across 6 stores
Every category Starbucks plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 22 of 34 SKUs. Room to widen the line.
On shelf here, but only 14 of 40 SKUs. Room to widen the line.
How it prices
Where it would price in whole bean coffee. Each dot is a product on the shelf, by its cost per oz (hover for which). Starbucks (orange) sits well above the shelf.
What to bring to expand
Starbucks’ SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 54
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
