72 Snack Collection vs Mitica · Bay Area shelf head-to-head
72 Snack Collection and Mitica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mitica carries more Brand PowerMitica is in more Bay Area grocersMitica fields the deeper lineup
72 Snack Collection
Mitica
22
brand power
63
5
products
50
4
categories
12
4
subcategories
19
1
grocers
16
$3.19
avg price
$10.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 72 Snack Collection▭ Mitica
Distribution · 30% of score4·67
7
M
carried in 1 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score34·98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 72 Snack Collection
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only 72 Snack Collection · 0
no exclusive doors — everywhere 72 Snack Collection is, Mitica is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 72 Snack Collection · Mitica
