A Taste Of Thai vs Lundberg Family Farms · Bay Area shelf head-to-head
A Taste Of Thai and Lundberg Family Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lundberg Family Farms carries more Brand PowerLundberg Family Farms is in more Bay Area grocersLundberg Family Farms fields the deeper lineup
A Taste Of Thai
Lundberg Family Farms
21
brand power
63
12
products
66
10
categories
7
11
subcategories
13
8
grocers
19
72.9¢
price per oz
59.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A Taste Of Thai▭ Lundberg Family Farms
Distribution · 30% of score33·79
A
carried in 8 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only A Taste Of Thai
only Lundberg Family Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only A Taste Of Thai · 0
no exclusive doors — everywhere A Taste Of Thai is, Lundberg Family Farms is too.
only Lundberg Family Farms · 11
both sides measured by the same instruments on the same shelves · see each brand’s full page: A Taste Of Thai · Lundberg Family Farms