A Taste Of Thai vs Roland Foods · Bay Area shelf head-to-head
A Taste Of Thai and Roland Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Roland Foods carries more Brand PowerRoland Foods is in more Bay Area grocersRoland Foods fields the deeper lineupRoland Foods sits further up the premium end
A Taste Of Thai
Roland Foods
21
brand power
51
12
products
56
10
categories
19
11
subcategories
32
8
grocers
11
72.9¢
price per oz
78.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A Taste Of Thai▭ Roland Foods
Distribution · 30% of score33·46
A
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only A Taste Of Thai
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only A Taste Of Thai · 3
only Roland Foods · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: A Taste Of Thai · Roland Foods