Alexandre Family Farm vs Straus Family Creamery · Bay Area shelf head-to-head
Alexandre Family Farm and Straus Family Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Straus Family Creamery carries more Brand PowerStraus Family Creamery is in more Bay Area grocersStraus Family Creamery fields the deeper lineupAlexandre Family Farm sits further up the premium end
Alexandre Family Farm
Straus Family Creamery
53
brand power
65
14
products
44
7
categories
9
8
subcategories
11
17
grocers
20
33.1¢
price per fl oz
39.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alexandre Family Farm▭ Straus Family Creamery
Distribution · 30% of score71·83
carried in 17 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Fermented Dairy2 vs 2 SKUs
2% of shelf
only Alexandre Family Farm
only Straus Family Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alexandre Family Farm · Straus Family Creamery
