Amy's Kitchen vs Rao's · Bay Area shelf head-to-head
Amy's Kitchen and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's is in more Bay Area grocersAmy's Kitchen fields the deeper lineupAmy's Kitchen sits further up the premium end
Amy's Kitchen
Rao's
69
brand power
66
139
products
79
14
categories
6
22
subcategories
16
19
grocers
21
77.5¢
price per oz
59.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amy's Kitchen▭ Rao's
Distribution · 30% of score79·88
carried in 19 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amy's Kitchen
only Rao's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amy's Kitchen · Rao's
