Amy's Kitchen vs Saffron Road · Bay Area shelf head-to-head
Amy's Kitchen and Saffron Road, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amy's Kitchen carries more Brand PowerAmy's Kitchen is in more Bay Area grocersAmy's Kitchen fields the deeper lineup
Amy's Kitchen
Saffron Road
69
brand power
49
139
products
21
14
categories
6
22
subcategories
6
19
grocers
14
77.5¢
price per oz
92.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amy's Kitchen▭ Saffron Road
Distribution · 30% of score79·58
carried in 19 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Meals17 vs 4 SKUs
5% of shelf
only Amy's Kitchen
only Saffron Road
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amy's Kitchen · Saffron Road
