Amy's Kitchen vs Sukhi's Indian · Bay Area shelf head-to-head
Amy's Kitchen and Sukhi's Indian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amy's Kitchen carries more Brand PowerAmy's Kitchen is in more Bay Area grocersAmy's Kitchen fields the deeper lineup
Amy's Kitchen
Sukhi's Indian
69
brand power
49
139
products
33
14
categories
5
22
subcategories
8
19
grocers
17
77.5¢
price per oz
$1.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amy's Kitchen▭ Sukhi's Indian
Distribution · 30% of score79·71
carried in 19 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Breakfast4 vs 1 SKUs
only Amy's Kitchen
only Sukhi's Indian
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amy's Kitchen · Sukhi's Indian
