Amy's Kitchen vs Vicolo · Bay Area shelf head-to-head
Amy's Kitchen and Vicolo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Amy's Kitchen carries more Brand PowerAmy's Kitchen fields the deeper lineup
Amy's Kitchen
Vicolo
69
brand power
58
139
products
30
14
categories
4
22
subcategories
6
19
grocers
19
77.5¢
price per oz
90.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amy's Kitchen▭ Vicolo
Distribution · 30% of score79·79
carried in 19 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amy's Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amy's Kitchen · Vicolo
