Applegate vs Perdue · Bay Area shelf head-to-head
Applegate and Perdue, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineupApplegate sits further up the premium end
Applegate
Perdue
72
brand power
51
111
products
29
18
categories
6
21
subcategories
10
20
grocers
6
$1.35
price per oz
59.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Applegate▭ Perdue
Distribution · 30% of score83·25
carried in 20 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Meat1 vs 3 SKUs
only Applegate
only Perdue
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Applegate · Perdue
