Back To Nature vs Whole Foods Market · Bay Area shelf head-to-head
Back To Nature and Whole Foods Market, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Back To Nature carries more Brand PowerBack To Nature is in more Bay Area grocersWhole Foods Market fields the deeper lineup
Back To Nature
Whole Foods Market
55
brand power
49
32
products
212
5
categories
29
17
grocers
1
$5.69
avg price
$9.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Back To Nature▭ Whole Foods Market
Distribution · 30% of score71·4
W
carried in 17 of 24 Bay Area grocers·exclusive to Whole Foods Market
Depth · 25% of score93
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Back To Nature · Whole Foods Market
