Barilla vs Golden Grain · Bay Area shelf head-to-head
Barilla and Golden Grain, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barilla carries more Brand PowerBarilla is in more Bay Area grocersBarilla fields the deeper lineup
Barilla
Golden Grain
55
brand power
14
51
products
22
4
categories
2
22
subcategories
12
15
grocers
7
27.4¢
price per oz
35.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Barilla▭ Golden Grain
Distribution · 30% of score63·29
G
carried in 15 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Barilla
only Golden Grain
no top category Barilla doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Barilla · Golden Grain