Belgioioso vs Kraft · Bay Area shelf head-to-head
Belgioioso and Kraft, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kraft carries more Brand PowerBelgioioso is in more Bay Area grocersKraft fields the deeper lineup
Belgioioso
Kraft
54
brand power
60
59
products
65
2
categories
9
13
subcategories
23
18
grocers
13
84.9¢
price per oz
71.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Belgioioso▭ Kraft
Distribution · 30% of score75·54
carried in 18 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Belgioioso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Belgioioso · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Belgioioso · Kraft
