Beyond Meat vs Abbot's · Bay Area shelf head-to-head
Beyond Meat and Abbot's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beyond Meat carries more Brand PowerBeyond Meat is in more Bay Area grocersBeyond Meat fields the deeper lineupAbbot's sits further up the premium end
Beyond Meat
Abbot's
56
brand power
40
22
products
8
7
categories
4
9
subcategories
5
17
grocers
9
74.3¢
price per oz
$1.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beyond Meat▭ Abbot's
Distribution · 30% of score71·38
carried in 17 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Alternatives7 vs 3 SKUs
5% of shelf
only Beyond Meat
only Abbot's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Beyond Meat · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beyond Meat · Abbot's
