Bi-rite Market vs Jeni's Ice Cream · Bay Area shelf head-to-head
Bi-rite Market and Jeni's Ice Cream, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bi-rite Market carries more Brand PowerJeni's Ice Cream is in more Bay Area grocersBi-rite Market fields the deeper lineupJeni's Ice Cream sits further up the premium end
Bi-rite Market
Jeni's Ice Cream
51
brand power
45
193
products
49
40
categories
3
46
subcategories
6
2
grocers
11
$1.31
price per fl oz
73.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bi-rite Market▭ Jeni's Ice Cream
Distribution · 30% of score8·46
exclusive to Bi-Rite Market·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bi-rite Market
only Jeni's Ice Cream
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bi-rite Market · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bi-rite Market · Jeni's Ice Cream
