Lining them up…
Bi-rite Market and Jeni's Ice Cream, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
exclusive to Bi-Rite Market·carried in 11 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bi-rite Market · Jeni's Ice Cream
193 products in the catalog·49 products in the catalog
spans 40 categories · 46 subcategories·spans 3 categories · 6 subcategories
~2% average share on the shelves it competes on·~2% average share on the shelves it competes on
