Bionaturae vs Flour + Water · Bay Area shelf head-to-head
Bionaturae and Flour + Water, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bionaturae carries more Brand PowerBionaturae is in more Bay Area grocersBionaturae fields the deeper lineupFlour + Water sits further up the premium end
Bionaturae
Flour + Water
61
brand power
32
40
products
6
9
categories
2
19
subcategories
5
18
grocers
11
44.6¢
price per oz
54.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bionaturae▭ Flour + Water
Distribution · 30% of score75·46
B
carried in 18 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flour + Water
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bionaturae · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bionaturae · Flour + Water
