Bionaturae vs San Merican · Bay Area shelf head-to-head
Bionaturae and San Merican, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bionaturae carries more Brand PowerBionaturae is in more Bay Area grocersBionaturae fields the deeper lineupSan Merican sits further up the premium end
Bionaturae
San Merican
61
brand power
43
40
products
12
9
categories
3
19
subcategories
6
18
grocers
12
44.6¢
price per oz
45.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bionaturae▭ San Merican
Distribution · 30% of score75·50
B
S
carried in 18 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score96·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces2 vs 5 SKUs
B
only Bionaturae
only San Merican
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bionaturae · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bionaturae · San Merican
