Blue Dragon vs Ocean's Halo · Bay Area shelf head-to-head
Blue Dragon and Ocean's Halo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ocean's Halo carries more Brand PowerOcean's Halo is in more Bay Area grocersOcean's Halo fields the deeper lineupBlue Dragon sits further up the premium end
Blue Dragon
Ocean's Halo
26
brand power
56
5
products
25
4
categories
12
5
subcategories
14
9
grocers
13
94.2¢
price per oz
$1.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Dragon▭ Ocean's Halo
Distribution · 30% of score38·54
B
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Dragon
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Dragon · 3
only Ocean's Halo · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Dragon · Ocean's Halo