Boar's Head vs Zoe's Meats · Bay Area shelf head-to-head
Boar's Head and Zoe's Meats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boar's Head carries more Brand PowerBoar's Head is in more Bay Area grocersBoar's Head fields the deeper lineup
Boar's Head
Zoe's Meats
58
brand power
48
173
products
30
20
categories
6
49
subcategories
11
10
grocers
7
$1.14
price per oz
$1.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boar's Head▭ Zoe's Meats
Distribution · 30% of score42·29
carried in 10 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Deli Meats50 vs 15 SKUs
11% of shelf
only Boar's Head
only Zoe's Meats
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Boar's Head · 6
only Zoe's Meats · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boar's Head · Zoe's Meats
