Bob Evans Farms vs Good & Gather · Bay Area shelf head-to-head
Bob Evans Farms and Good & Gather, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good & Gather carries more Brand PowerBob Evans Farms is in more Bay Area grocersGood & Gather fields the deeper lineup
Bob Evans Farms
Good & Gather
30
brand power
52
13
products
493
4
categories
71
4
subcategories
93
3
grocers
2
$6.54
avg price
$4.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bob Evans Farms▭ Good & Gather
Distribution · 30% of score13·8
G
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bob Evans Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bob Evans Farms · 3
only Good & Gather · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob Evans Farms · Good & Gather