Bob's Red Mill vs Near East · Bay Area shelf head-to-head
Bob's Red Mill and Near East, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineupNear East sits further up the premium end
Bob's Red Mill
Near East
81
brand power
49
210
products
20
25
categories
3
51
subcategories
5
22
grocers
16
47.6¢
price per oz
68.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bob's Red Mill▭ Near East
Distribution · 30% of score92·67
N
carried in 22 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bob's Red Mill
only Near East
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob's Red Mill · Near East
