Bob's Red Mill vs Zürsun Idaho Heirloom Beans · Bay Area shelf head-to-head
Bob's Red Mill and Zürsun Idaho Heirloom Beans, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineupZürsun Idaho Heirloom Beans sits further up the premium end
Bob's Red Mill
Zürsun Idaho Heirloom Beans
81
brand power
38
210
products
14
25
categories
5
51
subcategories
10
22
grocers
5
47.6¢
price per oz
54.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bob's Red Mill▭ Zürsun Idaho Heirloom Beans
Distribution · 30% of score92·21
Z
carried in 22 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bob's Red Mill
only Zürsun Idaho Heirloom Beans
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bob's Red Mill · Zürsun Idaho Heirloom Beans
