Brami vs Bionaturae · Bay Area shelf head-to-head
Brami and Bionaturae, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bionaturae carries more Brand PowerBionaturae is in more Bay Area grocersBionaturae fields the deeper lineupBrami sits further up the premium end
Brami
Bionaturae
39
brand power
61
14
products
40
3
categories
9
6
subcategories
19
10
grocers
18
64.2¢
price per oz
44.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brami▭ Bionaturae
Distribution · 30% of score42·75
B
B
carried in 10 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score69·96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brami
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Brami · 1
only Bionaturae · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brami · Bionaturae
