Bubbies vs Del Monte · Bay Area shelf head-to-head
Bubbies and Del Monte, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Del Monte carries more Brand PowerBubbies is in more Bay Area grocersDel Monte fields the deeper lineupBubbies sits further up the premium end
Bubbies
Del Monte
60
brand power
66
45
products
114
6
categories
10
6
subcategories
25
19
grocers
14
$1.08
price per oz
24.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bubbies▭ Del Monte
Distribution · 30% of score79·58
carried in 19 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bubbies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bubbies · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bubbies · Del Monte
