Burt's Bees vs Derma E · Bay Area shelf head-to-head
Burt's Bees and Derma E, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Burt's Bees carries more Brand PowerBurt's Bees is in more Bay Area grocersBurt's Bees fields the deeper lineup
Burt's Bees
Derma E
57
brand power
39
32
products
24
8
categories
5
10
subcategories
15
4
grocers
1
$31.20
price per oz
$11.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Burt's Bees▭ Derma E
Distribution · 30% of score17·4
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Burt's Bees
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Burt's Bees · 3
only Derma E · 0
no exclusive doors — everywhere Derma E is, Burt's Bees is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Burt's Bees · Derma E
