Cadia vs Nutiva · Bay Area shelf head-to-head
Cadia and Nutiva, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerNutiva is in more Bay Area grocersCadia fields the deeper lineupNutiva sits further up the premium end
Cadia
Nutiva
57
brand power
39
194
products
16
54
categories
5
10
grocers
11
80.9¢
price per fl oz
92.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadia▭ Nutiva
Distribution · 30% of score42·46
carried in 10 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments13 vs 2 SKUs
only Cadia
only Nutiva
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nutiva · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadia · Nutiva
