Cadia vs Organicville · Bay Area shelf head-to-head
Cadia and Organicville, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cadia carries more Brand PowerCadia fields the deeper lineupOrganicville sits further up the premium end
Cadia
Organicville
57
brand power
40
194
products
18
54
categories
4
10
grocers
10
80.9¢
price per fl oz
88.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cadia▭ Organicville
Distribution · 30% of score42·42
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cadia
only Organicville
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cadia · 3
only Organicville · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cadia · Organicville
